Google Searching Google and Consumption

In class we were asked to search Google and find out what they are about. When I Google searched Goggle, I found that Google enables users to search the web, use net, and images. Features included page rank, caching, translation of results, and an option to find similar pages. There was also a link to show a stock quote for Google. The search also brought up links to the services that Google provides, such as Google reader, maps, videos, etc.
Their philosophy consists of ten things. To focus on the user and what else follows, focused on providing the best user experience possible, and focusing on serving the consumer. It's best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don't need to be at your desk to need an answer. You can make money without doing evil. There's always more information out there. The need for information crosses all borders. You can be serious without a suit. Great just isn't good enough. Google tries to anticipate the needs of their not yet articulated global audience and introduce them with products and services that set new standards. An example of this was them launching Gmail, which had more space than any email service available. These are the type of changes they are interested in making.
We were also asked to Google what will happen with consuming habits in the next ten years. When I searched this I found an article, “In Ten Years Your Life Will Be Terrible,” by Mark R. Crovelli, that predicted that the American economy is deteriorating and will continue to do so as the years the pass. He also states in his article that the value of the dollar is going down and people will soon have to pay continuous increasing prices for the factors of production that go into one’s products. At the same time one will find it difficult to obtain credit to finance these increasing costs. So, I think it’s fair to say that consuming habits will soon decrease, since people won’t have enough to by the extra luxuries that they would normally buy in the future. People will probably but less expensive goods as well as think more about the need for the product that they are purchasing.