Searching around for Google’s business philosophy, I came across Google’s “Ten things we know to be true” that is the basis for their business model. The list consists of many points that Google stresses in their business, such as putting the focus on the user first and always striving to improve, but one point in particular stood out at me. Point number 6 Google’s list of ten things says, “You can make money without doing evil.”
In today’s economy, we hear about how companies try to nickel and dime consumers to try to improve their bottom line. Companies seem to be always searching for ways to make more money regardless of how it affects consumers. Banks came up with predatory adjustable rate mortgages, restaurants use mass produced substitute ingredients, and airlines are charging for stowing luggage. Its seems like everywhere we turn, another corporation is working to improve their profit margin at the expense of their customers.
It was truly refreshing to see how Google puts the wants of the consumer first in their business. Ads are strategically placed to be unobtrusive and relevant to what the consumer is searching for. They work to make their product as easy and as convenient to use as possible. Pop-ups are not allowed. All of these factors make Google a very consumer-friendly business. The result of this philosophy? Google is one of the leading corporations in the world today. Many corporations in our country are struggling, whether it be the auto industry, banks, travel, or others. If these corporations simply took the stance of doing no evil, putting the consumer first, I believe our economy would be off and running in no time.
No comments:
Post a Comment