Wednesday, November 25, 2009

A little late - Google's philosophy

As I look at my notes, the major question you wanted us to answer about google is whether their philosophy and/or mission will, and if so how, affect our own consuming habits and that of America - what will our consumption look like in 10 years - less, more, same, different?

While some of their philosophy 10 commandments include "Focus on the user and all else will follow" and "you can make money without doing evil" are very nice, I don't see them effecting anything simply for the reason that I know of plenty of well-run, customer-oriented, moral companies and businesses, but I do not know that these companies have inspired any kind of huge reaction from America. Though I truly appreciate these little known facts about them, I don't see the world being inspired to be more moral or customer friendly - though when companies aren't it usually bites them in the behind, but only after many years of lucrative existence with frustrated customers and guilty consciences.

Each bullet point of their philosophy struck me differently, but two seemed to be quite connected and reflected a trend that Google will have to keep up with if they want to succeed. Though I love the two points made in the first paragraph and I'm sure there are creative, non-detrimental solutions to any problems that will come up when trying to stay ahead of the competition when trying to meet the growing demands of "fast is better than slow" and "you don't need to be at your desk to need an answer", I cannot imagine that Google will take these "good" solutions as their first option to this burgeoning problem in America. "You don't need to be at your desk to need an answer" is a mere reflection of the idea that "fast is better than slow" - since we as a society, as a country are so impatient and need everything right away - hence fast food, cell phones, e-mails, and the list goes on and on - we don't want to wait to go home or to work where a computer is in order to get instant knowledge, instead if we want to know how cotton is harvested in Chile where this shirt we want to buy was made, we just get out our blackberry and get the answer - instantly.

So how do I think this will affect America in the long run - well a generation is already coming up with no skills in planning or researching, just imagine what their children will be like. As my father likes to tell me when he doesn't let me go do things that have been planned last minute by my friends - "If you just have the skills of planning ahead you'll get any job you want with the competition your age". He's right, no one these days knows how to call a day before to say let's go to the movies tomorrow, or to look up on GOOGLE! the times that the movie is playing or how to find parking at the theater, and even then we're still using instant information! So in ten years America will be more chaotic then ever as people try to respond to last minute plans and with it stress levels increase. Buying will be more impulsive then ever, despite the instant information, because no one will stop to truly think and weigh the options, they won't have the time to. But who really knows, let's just hope in ten years we're in heaven!

2 comments:

  1. Good points. Nice job tracking current trends into the future. However, I might disagree with you slightly and add that the trend toward spontaneity may be a backlash against the increasing amount of planning being forced on our generation. We are expected to know exactly what job we want to perform the rest of our lives when we are just entering high school. Micromanaging parents and a society obsessed with success (which is normally thought to require extraordinary amounts of planning) don't help the situation. In such circumstances, it is often a relief to just grab a few friends and get lost on the way to a movie theatre (which might not even be showing the movie you want). As spontaneity gets scheduled out of our education and careers, it can resurface within our social lives.

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  2. hmmm wow theron i like that thought :)

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