Google has it right

Google's massive success speaks of the applicability of its mission statements to the required demands. Several aspects of their top 10 list, although they are primarily applicable for a search engine company, strike me as critical for companies in general to target for our current, dynamic culture.

It's best to do one thing really, really well.
This hits home for me in relation to sports. Sure, natural athleticism allows one to learn multiple sports as effectively than the average kid trying to learn one, because of the high level of competition outside of that particular region, he or she must completely devote their time and effort to one focus. Extending this analogy to the corporate world, companies these days must acknowledge the increased number of producers and must really concentrate all resources to hone in on one aspect that sets their company apart.

Fast is better than slow.
Long ago, quality was better than quantity. Now it is the other way around. The cause, I believe, is emphasis on time efficient rather than the society turning more materialistic and wanting more things. Fast foods strive and cheap mass production trumps quality products on a lesser scale primarily because people are now willing to sacrifice quality to save time. Hence, fast is better than slow. As bad as it sounds, the larger corporations should probably prioritize time efficiency for the consumer even more at the cost of other things.

There's always more information out there.
Research, survey, do polls. Whatever you can do to keep up with the needs and wants of the dynamic target audience. I don't think you can count on loyalty as much anymore. This ties in with: Great just isn't good enough. Your company has to be dynamic as well (or at least in how you present it).

I have intentionally left out the statements that make Google sound very moral and upright because, frankly, I don't think that is what made Google successful. They probably just included them in there to make themselves look good. However, the above-mentioned statements are very relevant to the trend of consumerism these days. I'm not sure whether Google and companies like it are influencing this trend or whether they are merely catering correctly to it, but obviously it's working, and other companies will probably assimilate Google's direction.