Thursday, November 11, 2010

Want to reduce your energy bill? Sick of keeping the kids in the house all day? Craving the small-town life? Then look no further!

Our community offers all of these, plus much more. One of our community goals is to lower our carbon footprint on the planet, so we offer a unique compensation packet for those who are environmentally friendly. Our studies have shown that those who participate in this program reduce the amount of energy used and have a LOWER energy bill. Not only that, but our community is one of the safest localities in the United States! With crime non-existent, kids have the freedom to spend time outdoors with their friends without worrying their parents. Due to this, we have also been rated as one of the healthiest communities, offering various after-school programs for children, ranging from athletics to art to academics. The range of activities that the community offers makes it impossible for someone to not be involved! The regular instrumental recitals, spelling bees, and football games allow us to develop a sense of community and belonging while also forming relationships between neighbors.

This community is the perfect size! The housing is luxurious and affordable! The people are welcoming and friendly! Why not leave your crowded, busy city or your lonely, separated town and come to this spot that people cannot stop talking about.
"One of the best decisions I ever made" says Rosie.
"Phenomenal people, phenomenal place, phenomenal life" exclaims Michael.
And you can join in with them!


I know, I know, this sounds like a typical infomercial, but there is a reason that they make infomercials: they work. I think that many some of the hardest things to "sell" for the community include attracting those from the city and the country. Many people who live in the city are content with where they are and the enjoy the benefits of living in a heavily populated area, especially the convenience and diversity. Many people who live in the country enjoy their seclusion and privacy. However, everyone wants what they can't have. It is a matter of taking what they don't have and playing it up; for those in the country, it would be the intimacy that comes with community while for those in the city, it would be the quiet, more laid back atmosphere. The hardest population to target would be those who already live in a community of similar size. Another problem that would probably hinder some people from choosing this community is the Stepford Wives feel that the community has. Many people stay clear of communities for fear of becoming a cookie-cutter person, a copy of their neighbor. Individualism needs to be stressed and proven to make people feel more comfortable with moving into this community.
Someone that I believe struggled with this, though it might sound cliche, was Jesus. He was trying to start a movement, but many even nowadays think that it means we are all copies of each other, walking around like zombies with no identity. Nonetheless, Jesus' movement was much more monumental than the community project. There have been many people throughout history who have tried to change the community around them, but most of the time they have been labeled as crazy and ostracized. Maybe that's because they are the only ones who made the headlines, people like David Koresh and the Mormon pioneers. One of the biggest challenges facing the community would probably be exclusion; a balance needs to be found, at least initially, between the old and the new. Once the community is established and validated could the newer changes truly take hold.

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